{"id":248,"date":"2020-08-05T11:49:11","date_gmt":"2020-08-05T09:49:11","guid":{"rendered":"https:\/\/www-beta.zero-one.io\/?p=248"},"modified":"2021-01-22T10:57:21","modified_gmt":"2021-01-22T08:57:21","slug":"test-blog-post-1","status":"publish","type":"post","link":"https:\/\/www.zero-one.io\/?p=248","title":{"rendered":"These machines kill mediocrity"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">Where we stand<\/h3>\n\n\n\n<p>Zero One is still a young company that&#8217;s finding its feet, and as a result, we&#8217;ve had to be flexible with some of our decisions and goals.<\/p>\n\n\n\n<p>There&#8217;s one place where we aren&#8217;t willing to be flexible, nor are we open to negotiation. That place is our work ethic.<\/p>\n\n\n\n<p>It&#8217;s too easy to cut a corner here, and make an unfulfilled promise there, and that attitude becomes a slippery slope we just aren&#8217;t prepared to get on. But first\u2026<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">A very quick and super interesting history lesson<\/h3>\n\n\n\n<p>Woody Guthrie was a singer\/songwriter predominantly active around the time of World War II. He was somewhat unique in that he was an early example of a celebrity that used his fame to political ends. Specifically in his case, he was extremely outspoken regarding the disturbing rise of totalitarianism in Germany and Italy pre-WWII.<\/p>\n\n\n\n<p>One of the methods he employed to raise awareness was to mark his guitar with the words &#8220;This machine kills fascism&#8221;.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Back to the present<\/h3>\n\n\n\n<p>It&#8217;s 2015 however, and luckily fascism is largely absent from our daily lives. So, instead Zero One has set its sights on something it can fight against. Every day, we&#8217;re confronted with examples of poor design, minimum effort, complancency, and being rewarded for just showing up. We don&#8217;t think that&#8217;s good enough. We think that&#8217;s mediocre, and we think mediocrity needs to be killed.<\/p>\n\n\n\n<p>We believe so strongly in the value of doing great work that we&#8217;ve decided to brand our tools accordingly. We hope you feel as strongly about this as we do, and grab a sticker for yourself the next time you bump into a Zero One developer.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Where we stand Zero One is still a young company that&#8217;s finding its feet, and as a result, we&#8217;ve had to be flexible with some of our decisions and goals. There&#8217;s one place where we aren&#8217;t willing to be flexible, nor are we open to negotiation. That place is our work ethic. It&#8217;s too easy [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":675,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-248","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorised"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>These machines kill mediocrity - Zero One<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"These machines kill mediocrity - Zero One\" \/>\n<meta property=\"og:description\" content=\"Where we stand Zero One is still a young company that&#8217;s finding its feet, and as a result, we&#8217;ve had to be flexible with some of our decisions and goals. 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